Privacy policy

Last updated: October 5, 2026

Soul Dog Wines operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Soul Dog Wines is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services, attend one of our events, respond to our ads, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Age Requirement

Our website, products, and promotions are intended only for people who are 21 years of age or older. We do not knowingly collect personal information from anyone under 21. If we learn that we have collected information from someone under 21, we will delete it promptly.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. Depending on how you interact with the Services, we may collect or process the following categories of personal information:

  • Contact details including your name, billing address, shipping address, phone number, and email address.
  • Financial information including payment card details, transaction details, form of payment, and payment confirmation. Payments are processed securely by our payment providers, and we do not store full card numbers on our systems.
  • Transaction information including the items you view, add to your cart, or purchase, along with gift messages, order notes, and your past orders.
  • Dog photos and label details including photos of your dog, your dog's name, and any other details you submit to create a custom label.
  • Signup information including your name and email address when you sign up for a discount or join our email list, including through forms on Facebook or Instagram.
  • Communications with us including the information you share when you contact us for customer support.
  • Device and usage information including your device, browser, IP address, and how you interact with and navigate the Services.

Your Dog Photos

We keep the dog photos you submit after your order ships. We may use these photos in our marketing, including on our website and social media accounts, to celebrate the dogs who inspire our wines. If you would prefer that we not share your dog's photo publicly, or would like us to delete it, email us at contact@souldogwines.com and we will honor your request.

Personal Information Sources

We may collect personal information directly from you, such as when you place an order, sign up for offers, or contact us. We also collect information automatically through cookies and similar technologies when you use the Services. Additionally, we may receive information from our service providers and advertising partners, such as when you submit a signup form through Facebook or Instagram.

Cookies and Tracking Technologies

We use cookies and similar technologies to keep the site working, remember your cart, and understand how visitors use the Services. We use Google Analytics to measure website traffic and the Meta Pixel to measure and improve our ads on Facebook and Instagram. You can control or disable cookies through your browser settings, although some parts of the site may not work properly without them.

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for the following purposes:

  • Provide and Improve the Services. We use your personal information to process your payments, fulfill and ship your orders, design and print your custom labels, and improve your shopping experience.
  • Marketing and Advertising. We use your personal information to send your discount codes and email updates about Soul Dog Wines events, limited releases, and special offers. We also use it to show you online advertisements based on your activity on the Services.
  • Security and Fraud Prevention. We use your personal information to provide a secure shopping experience and to detect, investigate, or act on possible fraudulent, illegal, or malicious activity.
  • Communicating with You. We use your personal information to provide customer support and keep you updated on your orders.
  • Legal Reasons. We use your personal information to verify age eligibility, comply with alcohol shipping laws and other applicable laws, respond to valid legal requests, and enforce our terms and policies.

How We Disclose Personal Information

We do not sell your personal information for money. We may disclose it to third parties for legitimate purposes in the following circumstances:

  • With Shopify and other service providers who perform services on our behalf, including Shopify Payments and PayPal for payment processing and UPS for shipping.
  • With marketing and advertising partners such as Google and Meta, who provide analytics and advertising services. These partners use your information in accordance with their own privacy notices.
  • When you direct us or consent to our disclosure of certain information, such as to ship you products.
  • In connection with a business transaction such as a merger or sale, to comply with legal obligations, to enforce our policies, and to protect the Services, our rights, and the rights of others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in other countries. Shopify may also use personal information about your interactions with our store, other merchants, and Shopify to provide certain enhanced features, and in those cases Shopify is responsible for that processing. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy at https://privacy.shopify.com/en.

Shipping Restrictions

Because of state alcohol laws, we currently cannot ship to Rhode Island or Utah. We use your shipping address to confirm that we can legally deliver your order. An adult 21 or older must be present to sign for every delivery.

Third Party Websites and Links

The Services may link to websites or platforms operated by third parties, including social media. If you follow these links, please review their privacy and security policies, as we are not responsible for their practices. Information you share on third-party social networking platforms may be viewable by other users of those platforms.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee perfect security. We recommend that you do not use unsecure channels to send sensitive or confidential information to us. How long we keep your personal information depends on factors such as whether we need it to provide the Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below. These rights are not absolute and may apply only in certain circumstances.

  • Right to Access. You may request access to the personal information we hold about you.
  • Right to Delete. You may request that we delete personal information we maintain about you.
  • Right to Correct. You may request that we correct inaccurate personal information about you.
  • Right of Portability. You may request a copy of your personal information and ask us to transfer it to a third party in certain circumstances.
  • Right to Opt Out of Targeted Advertising. Depending on where you live, you may opt out of the sale or sharing of your personal information for targeted advertising. If you visit our website with the Global Privacy Control signal enabled, we will treat this as an opt-out request for that device and browser, where required. You can learn more at https://globalprivacycontrol.org/.
  • Managing Communication Preferences. You can unsubscribe from our promotional emails at any time using the link in any email. If you opt out, we may still send you messages about your orders.

You may exercise any of these rights by emailing contact@souldogwines.com. We will not discriminate against you for exercising these rights, and we may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf, though we will require proof of their authorization.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or file a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in. If we transfer personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We will post the revised policy on this website and update the "Last updated" date above.

Contact

If you have questions about our privacy practices or would like to exercise your rights, please email us at contact@souldogwines.com. You can also reach us by mail at Paw For Wine DBA Soul Dog Wines, 118 Newbury St, Suite 5, Boston, MA 02116, United States.